Craft Coffee

What's in the box: Each delivery contains one or more 12oz bags of fresh-roasted coffee picked by you or matched to your taste through a survey.

Craft Coffee has sold coffee directly to customers since 2011, and its current subscription is built around simplicity. New customers take a short survey about the coffee they usually buy at the store, and the service recommends one of its own coffees as a match. Coffee is roasted to order and ships within days of roasting, so freshness is the main selling point. Subscribers can mix and match blends and single origins instead of being locked into one coffee, and they can hold or reschedule deliveries or change quantities at any time. There is no commitment. Subscription orders ship free, and the site says orders of four or more 12oz bags get 28% off, which it describes as wholesale pricing. That makes the service most appealing to households that drink a lot of coffee, since smaller orders do not get the same discount. The site also offers gift subscriptions and brew guides on brewing and grinding. On the downside, the homepage gives little detail about sourcing or the individual coffees, and its comparison to grocery store coffee suggests it is aimed more at people moving up from supermarket beans than at enthusiasts chasing rare lots. A recent website migration may also mean some account features are still settling in. Overall it is a sensible, flexible option for steady everyday drinkers.