Doggy Box

What's in the box: Each box is a surprise mix of dog goodies, usually centered on fun toys and often with treats.

Doggy Box is a Japanese monthly subscription that sends a surprise box of goodies for dogs. The store is in Japanese and prices are in yen, so it is aimed at owners living in Japan. Shoppers abroad should not assume it delivers internationally. You start by choosing a box for your dog, which suggests some fit for your dog, but check the exact options on the site before you order. The surprise is the point, so you will not know the specific items ahead of time. The brand says it has been featured on television and in magazines. Its Instagram account (@doggybox_jp), where owners post what arrived, is a good place to judge the style and quality of past boxes before you commit. The site has a FAQ, a customer account area, terms of use and the commercial transactions disclosure that Japanese law requires, so the basics of a properly run online shop are in place. Pricing, plan lengths and how to cancel are not spelled out up front, so read the FAQ and terms carefully. For dog owners in Japan who enjoy a monthly surprise and like watching their dog dig into a new toy, it is a pleasant option.