EasyKicks

Closed.The website no longer loads. The Nike-backed pilot was replaced in August 2019, when its members moved to Nike Adventure Club.

What's in the box: When it operated, each delivery was a new pair of Nike kids' sneakers sized to fit a growing child.

EasyKicks is closed and no longer takes orders. Its website does not load, and the service ended in August 2019 when its members were moved to Nike Adventure Club. When it ran, EasyKicks was a US sneaker subscription for parents of growing children. Families didn't have to shop for shoes one pair at a time. Instead, they signed up to receive new pairs of kids' sneakers on a recurring basis, so children could move into a new size or style as they outgrew the old ones. Worn pairs could be sent back instead of being thrown away. Nike backed the service as a pilot, so the shoes centered on Nike products, and it tested the idea behind the larger kids' program that replaced it. There is nothing to sign up for today. The site is gone, you can't manage an old account through it, and the company no longer provides details such as pricing or plan terms. If you want a sneaker subscription for your children, look at services that are running now. Check their sizing, swap and cancellation policies directly before you commit. EasyKicks matters now mainly as an early example of a major brand testing a shoe subscription built around how fast kids grow.