FaceTory

What's in the box: A typical shipment centers on an assortment of sheet masks aimed at concerns like brightening, hydration and soothing.

FaceTory is a US skincare brand built around sheet masks. Its subscription plans are one part of a wider online shop, not the whole business. The homepage leads with the brand's own FaceTory Collection, which promises no artificial fragrance, dyes, sulfates or parabens. Its bestsellers include a gold foil brightening sheet mask and a two step brightening and soothing mask. Both have high average ratings, though each is based on a fairly small number of reviews. A Subscriptions link sits in the shop menu, and FaceTory has long been known for monthly sheet mask boxes. The homepage gives no detail on plan options or costs, so check the subscription page before signing up. Useful extras include a skin type quiz, a shop by concern menu covering wrinkles, dryness, pores, dark spots and texture, and a blog with skincare tips. Orders of $35 or more ship free within the contiguous US. The site also promotes a sister line called Urban Calm, a rewards program and a store locator. Overall it looks like a steady, low cost option for people who use sheet masks regularly. The subscription itself gets less attention on the site, and less explanation, than the regular shop.