Geologie

What's in the box: A personalized set of skincare products based on your quiz answers, typically a face wash plus treatments such as a retinol night cream, serum, eye cream or acne treatment.

Geologie built its name on simple, quiz-led skincare routines aimed mostly at men. The current site has broadened into skin, hair and body care, and its marketing is now largely gender neutral. You start with a short skin quiz covering concerns such as acne, dark or puffy undereyes, dry skin and aging. Geologie then recommends a routine that ships on a recurring basis. The range includes face washes and exfoliators, eye creams, sunscreen, acne treatments and bundled sets. Bestsellers include a salicylic acid face wash, a retinol night cream and a vitamin C+E ferulic serum. The formulas are described as dermatologist designed, with Dr. Steve Xu named as founding dermatologist. The acne line is made without benzoyl peroxide, which helps if you find that ingredient drying or are tired of it bleaching your towels. The brand is upfront that results take time. It warns that purging can happen in the first month and says real change shows over about three months. That honesty is welcome, but it also means you commit to a subscription before you know whether the routine suits your skin. The Clear System Starter Routine costs $29.99 to start. Check the ongoing refill price before you subscribe, since that is what you will keep paying. You manage subscriptions from your account.