King of Shaves

What's in the box: An order usually combines an AZR K5 or K3 razor handle and replacement cartridges with one of the brand's shave gels, creams or oils.

King of Shaves is a British shaving brand founded in April 1993 by Will King. Its website presents it as an independent challenger to larger international razor makers. The main product is the AZR K5 razor, which has five blades, a cartridge design the brand calls RollaBlade, and a precision trimmer on the back for edging and detailing. A cheaper three-blade K3 system is also sold. The brand also makes a wide range of shaving products: sensitive, antibacterial and cooling gels, a 2-in-1 shave cream and moisturiser, shave oils and a serum. It says these are rich in aloe and made in Britain. Prices on the site are modest. A K5 razor with one cartridge is listed at £8.49, replacement cartridges start at £8.99, and UK delivery is free on orders over £30. The homepage mostly works like a normal online shop. If you specifically want automatic repeat deliveries of blades, check the current ordering options before you buy. Many products show large numbers of customer reviews, but the 4.95 out of 5 rating is the brand's own figure. The marketing is jokey and leans heavily on football, which some readers will like more than others. Overall it is a sensible, affordable British alternative to the big razor brands.