KURAND CLUB

What's in the box: A box holds a selection of KURAND's original craft drinks, mainly sake, from producers it works with, and the specific bottles and quantities depend on the plan.

KURAND is a Japanese online liquor shop that sells only its own original craft drinks. Its range runs past 500 products and covers sake, umeshu, fruit wines, liqueurs, craft gin, whisky, beer and sour bases, along with snacks and tea. KURAND CLUB is the shop's subscription option. It sits alongside a separate membership program and regular repeat ordering. The main storefront says little about how the club works, so check the club page for current plan details before you sign up. Much of the shop's character comes from playful, limited releases. It sells "sake gacha" mystery sets, crowdfunded projects and character collaborations, and it offers seasonal nouveau sake shipped unpasteurized soon after pressing. The tone is aimed at curious drinkers rather than experts, and the shop says you can pick by instinct even if you know little about alcohol. The site is in Japanese and focused on Japan, so overseas shoppers will struggle to use it. Because every bottle is a KURAND original, you will not find well-known brewery labels here. That is a plus if you want something new and a drawback if you want classic benchmarks. Buyers must be 20 or older.