Lola's Cupcakes

What's in the box: You choose each order yourself, from brownie and cupcake boxes to full celebration cakes, with some items available for nationwide delivery.

Lola's is a well-known UK cake shop rather than a true subscription box. The site does not mention a recurring plan, so expect to order each box yourself rather than receive regular deliveries. What it does offer is a broad range of baked goods: birthday cakes, cupcakes, brownies, Disney-themed designs, kids' cakes, logo cakes and edible photo treats. Some products are labelled Nationwide, so they can be sent across Great Britain, while other items depend on your postcode. The brownie range is the most gift-friendly part of the shop, with a Build Your Own Brownie Box, a Photo Brownie Box, an Ultimate Brownie Box and a Signature Brownie Box. There is also a Build Your Own Cupcake Box, plus vegan and gluten free options. Lola's says everything is baked fresh to order, and it runs seasonal ranges, currently an autumn sticky toffee collection. If you live in London, Birmingham or Manchester, you can visit a store or collect from a pick-up locker. Customer support is by phone seven days a week, and there is a rewards club for repeat buyers. If you want treats turning up automatically every month, look elsewhere. For occasional gifts or celebrations, it is a solid choice.