Lullaloop

What's in the box: A rotating wardrobe of organic, mix and match baby clothes sized for newborns to two year olds, which you can switch whenever your child needs a change.

Lullaloop is a UK sustainable baby clothing brand for newborns and toddlers up to age two. It has offered its organic clothes in two ways: as a rental subscription, or as a purchase with a guaranteed buy-back. The rental model is easy to like. You can swap the wardrobe whenever you want, there is no commitment, and you are not charged for stains, which matters a lot with babies. The brand says its pieces are designed to mix and match, so a small set of items can make many different outfits. Its reviews on Trustpilot are strong, and parents often mention soft fabrics and helpful customer service. The big issue is that Lullaloop is shutting down. The site is running a final closing sale with the message that everything must go, and it invites visitors to sign up for closing updates. That makes it a poor choice if you want an ongoing rental subscription, because the site does not say how long rentals, switches or buy-backs will keep running. If you just want to buy some well made organic baby clothes at clearance prices, the sale could be worth a look. Anyone starting a long term rental plan should look elsewhere.