Monsieur Fleur

What's in the box: The site does not say what a subscription delivery contains, but based on the shop's range you can expect a bouquet of seasonal flowers made by its Brussels florists.

Monsieur Fleur is an artisan florist in Brussels. It sells bouquets, plants, dried flowers, funeral flowers and home accessories online and through its own shops, and it has recently added a floral subscription. The homepage advertises the subscription as new but does not say how often it delivers, what it costs or what each delivery includes, so read the subscription page before you sign up. The shop is clearer about its approach. It focuses on seasonal flowers, short supply chains and colours that follow the time of year. It also holds the Entreprise Ecodynamique label, a Brussels environmental certification, which gives those claims some backing. Its one-off bouquets show the general price level: Le Cubique costs 32 euros, the Sablon bouquet costs 80 euros, and most others cost between 40 and 65 euros. Delivery is free within Brussels, but an asterisk points to conditions the homepage does not explain. You can also pick up your order. The site is available in French, Dutch and English. Outside Brussels it is much less appealing, because free local delivery and the neighbourhood shop are its main strengths. If you live in Brussels and want fresh, seasonal flowers from a local florist rather than a national chain, it is a sensible choice, as long as the subscription terms suit you once you can see them.