MONSTERBASS

What's in the box: A monthly selection of bass baits and tackle built around a seasonal theme or technique, with a 20 page guidebook, stickers and exclusive offers.

MONSTERBASS is a US bass fishing subscription built around monthly themed boxes. The current box, for example, is a lesson on the Ned rig, with baits from Great Lakes Finesse, Z-Man and other brands. Teaching runs through the whole service. Each box comes with a 20 page guidebook, and the company promotes a team of tournament anglers who help design its baits and show how to fish them. There are several tiers. Gold and Platinum differ mainly in how many items you get. A 12 month Season Pass covers a year of boxes without an ongoing subscription. A Kids box swaps tackle for lure blanks and paints for children ages 4 and up. The site says plans can be cancelled anytime and that box contents change with the season. Beyond the boxes, MONSTERBASS runs a shop that sells its own Tournament Series baits, tackle bundles, apparel and gear, and it also has a community section. The total value figures shown on each plan are the company's own estimates, so treat them as marketing rather than a promise. Because the boxes are curated for you, anglers who already own a lot of tackle may get some baits they already have. For bass anglers who want a steady supply of new baits along with guidance on how to fish them, it is a sensible choice.