OurBOM (theBOM)

What's in the box: The site does not describe a physical box; it offers a directory of Black-owned businesses and an email newsletter.

theBOM, short for The Black-Owned Market, calls itself NYC's first Black-owned market and says it has been operating since 2016. If you are expecting a classic monthly box, the site does not describe one right now. It has no box contents, plan options or checkout for recurring deliveries. Instead it focuses on business partnerships. theBOM describes itself as a sourcing pipeline between big-box retailers and Black-owned brands that are ready to scale, and it features a collaboration with Mastercard. The site also has a directory of Black-owned businesses and a page about its founder. It frames its mission around the racial wealth gap and cites sources such as the Federal Reserve and the U.S. Census. For shoppers, the directory is probably the most useful part, because it can point you to Black-owned brands you can buy from directly. The site's subscribe button signs you up for an email newsletter with news and updates, not for product shipments. If you want curated Black-owned products delivered on a schedule, look elsewhere or contact theBOM to ask whether it has any consumer offering. If you want to discover brands and follow an established organization in this space, it is worth a visit.