Jewelry and Accessories
Pura Vida Bracelets Monthly Club
Monthly bracelet club from the casual string and charm jewelry brand Pura Vida
- Status
- Operating
- Best for
- Fans of casual, stackable beach style bracelets
Ownership. Vera Bradley bought a 75% stake in Pura Vida in June 2019, and the brand still runs as a subsidiary.
What's in the box: A small set of casual bracelets, typically string, braided, or stretch styles, often in designs chosen for club members.
Pura Vida Bracelets is a US jewelry brand best known for colorful string, braided, and stretch bracelets with a relaxed beach look. Its website lists a Club alongside its regular shop, which is the subscription side of the business: members receive a recurring delivery of bracelets instead of picking items one at a time. The main shop sells bracelets, charms, rings, necklaces, anklets, earrings, personalized pieces, and sunglasses. Many simple bracelets are listed at $8, and charm styles around $12, so the brand sits firmly in the affordable, everyday accessory range. Several styles are marked waterproof, and the catalog includes cause themed designs tied to topics like ocean conservation, cancer research, and mental health awareness. The website also shows frequent sales and seasonal collections, which gives a sense of how often new designs appear. The club suits people who already like the Pura Vida look and want a steady stream of new colors to stack. It is less useful if you prefer to choose every piece yourself, since you give up some control over what arrives. Buyers who want fine jewelry or precious metals should look elsewhere, because these are inexpensive fashion pieces. Check the current club terms, pricing, and cancellation steps on the website before signing up, since those details were not part of what we reviewed.