PURELEI Jewelry Box

What's in the box: Charms designed to attach to PURELEI's LEI bases, though the site's homepage does not say how many come per delivery or how often they ship.

PURELEI is a German jewelry brand known for waterproof everyday pieces. It markets them as sustainable and suitable for people with allergies. Its subscription is new: the homepage promotes a "LEI-Charm Abo," which appears to be a charm subscription built around the brand's LEI collection, where charms are added to a LEI base. The footer also links to a page for cancelling a subscription, so this is an ongoing plan and not a one-off gift. The navigation also features a "Mahina Club," but the homepage does not explain what it is. The homepage leaves out some important details. It does not say how often charms ship, whether you can choose them, or what the plan costs, so read the subscription page closely before signing up. Beyond the subscription, PURELEI runs a large online shop with necklaces, charms, earrings, rings, men's jewelry, advent calendars and an outlet section. It also has physical stores in Cologne and Munich and a loyalty club with its own app. If you already own a LEI base and like adding to it, a charm subscription makes sense. If you are new to the brand, buy a base first and see whether the style and fit work for you before committing to recurring deliveries.