Reign Lashes Lash Lover Club

What's in the box: Each month brings a curated pair of Reign strip lashes plus a small free gift, which reviewers on the site describe as useful beauty extras.

Reign Lashes is a small US false lash brand, and its Lash Lover Club sends hand-picked lashes every month with a free gift. The site says members get 40% off the selected lashes. There is no contract, and you can start or cancel a subscription without a fee. Single styles such as the Paige, Kait, Lauren and Trophy Wife lashes sell for $29.99 each, so the discount adds up if you already wear strip lashes often. The brand says each pair can be worn more than 30 times. If that holds, one pair a month gives you plenty of wear. Founder Kait Davis started the company after making lashes by hand for chemo patients she met while her son was in the hospital. The shop also sells brush on adhesive, an applicator and gift cards, and short how-to videos walk beginners through applying lashes. The front page does not clearly state the monthly price, how many pairs come in each box, or whether you can choose your own styles instead of taking curated picks. Free shipping starts at $150, so check what the subscription costs to ship before you sign up. Support is by email.