Subset (formerly Knickey)

What's in the box: There is no standard recurring box, and the closest options are the 25 day Advent Calendar and bundled sets of organic cotton underwear.

Subset, the brand formerly known as Knickey, makes everyday underwear, soft bras and loungewear from organic cotton, and it has a men's section too. It sells basics, not lace or fashion lingerie. Women's underwear comes as bikinis, briefs, thongs and shorties in several rises, in muted colors with new shades added over time. The brand says its cotton is certified organic and its factories are Fair Trade certified. That will matter if you care about how your basics are made. The site also has a recycling program for old underwear and a fitting room section to help with sizing. If you want a true subscription box, know that the site works mainly as a regular online store. This season it is selling an Advent Calendar of 25 days of non-toxic goodies, plus a bundled capsule collection. The site does not clearly describe a recurring plan, how often deliveries would arrive, or how to pause or cancel. Single pairs cost $20, and orders over $75 ship free. You shop here for quality and ethics, not surprise. If you want plain, comfortable cotton underwear that you restock when you choose, Subset is a solid pick. If you want new lingerie picked for you and sent automatically, look elsewhere.