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tails.com, October 2026

Dogs

tails.com

Personalised dry dog food blends delivered monthly, with optional wet food and treats

4.1★★★★☆out of 5
Status
Operating
Best for
UK owners who want convenient, personalised dry food
Visit tails.com →

Ownership. Nestlé Purina bought tails.com in 2018.

What's in the box: A month's supply of your dog's tailored dry kibble blend, plus any wet food, dental chews, treats or accessories you choose to add.

tails.com is a UK dog food subscription that has been owned by Nestlé Purina since 2018. You start with a short quiz about your dog, covering breed and health goals. The company then puts together a kibble blend that it says is designed by its vets and nutritionists for that particular dog. Food arrives in a monthly box. You can add wet food, dental chews, treats and accessories, and portions are worked out for you so you shouldn't run short or end up with too much. The site says you can change or cancel at any time, and that makes it a fairly low-risk thing to try. Pricing depends on your dog's size, needs and meal plan, so you only see a figure after you finish the quiz. The tailoring sounds appealing, but keep in mind that it is still a dry food made by a large pet food company. Owners who want raw, fresh or small-batch food will find that a different kind of service suits them better. If your dog has a medical condition, talk to your vet before switching food. Overall it is a polished and convenient service that suits owners who want food matched to their dog without researching brands themselves.

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