Men's Grooming and Shaving
The Beard Club
Beard growth and grooming kits on monthly renewal, with a quiz and a refund guarantee
- Status
- Operating
- Best for
- Men with patchy beards willing to test a growth routine
Ownership. Reported as bought by private equity firm JFM Holdings in 2020, though another source names Grays Peak Capital as the owner.
What's in the box: A typical kit pairs beard growth or grooming products such as oils with tools, and some kits include a trimmer, all chosen to match your beard type.
The Beard Club is a US men's grooming brand that sells beard care kits on a monthly renewal basis. A short quiz recommends a kit, and the range splits into two paths: growth kits for patchy beards and grooming kits for men who already have a full beard. The shop also sells trimmers, including a body and groin model, and beard color products. The site says you can manage renewals and cancel anytime. The marketing is heavy. Countdown sales, discount codes and celebrity partners such as Juanes, James Harden and Kid Cudi fill the homepage, so it can be hard to tell what a kit will cost you over time. Read the renewal terms before you check out. The main selling point is a Growth Guarantee, which promises a full refund if the regimen does not work for you. That is a useful safety net, but beard growth depends a lot on genetics, and the brand itself says results can take around 90 days. Expect to stay subscribed for a few months before you know whether it helps. Sources disagree about who owns the company. Overall, it is a polished option for men who want to try growth products, as long as their expectations are realistic.
