Vinomofo

What's in the box: Typically a six or twelve bottle case, either one wine or a mixed selection, often centred on Australian reds.

Vinomofo is an Australian online wine retailer built around time-limited deals rather than a classic monthly box. The shop sells six and twelve packs of single wines, mixed cases and Lucky Dip cases. It leans heavily on Australian regions such as the Barossa, McLaren Vale and Coonawarra, and has a smaller range of European wines. Prices are shown against RRP, and many listings carry urgency labels like Selling crazy fast and Going, going. That suits shoppers who enjoy hunting bargains, but some will find it pushy. The company says it tastes thousands of wines, picks only the top 5% and buys direct and in volume to keep prices down. Your own palate is the best test of that claim. If you want a subscription, the site menu lists Wine Clubs and a membership called VIM, but the site does not explain on its front page how they work, how often cases ship or what they cost. Check those terms before you sign up. There is also a sister site, Whiskymofo, for spirits. Vinomofo is a good choice for Australians who drink mostly reds, are happy to buy by the case and care about value. It is less suited to anyone who wants a steady, guided subscription with tasting education.