Watch Gang

What's in the box: Each box contains one men's watch chosen by Watch Gang's curators, with the price range set by your membership tier.

Watch Gang calls itself a watch club. The club rests on three things: curated watches, member-only deals and weekly giveaways for watches from brands such as Rolex, TAG Heuer and Seiko. Members receive a watch on a recurring schedule. The service has long offered several membership tiers, and the higher tiers aim at pricier pieces. The front page does not spell out tier details, so check them carefully before you join. The giveaway gets the most attention on the site. A long list of named Rolex winners runs across the page, and the site notes that no purchase is necessary to enter. That is a real draw, but it is a sweepstakes and not a reason to subscribe on its own. Watch Gang also runs a busy online store with seasonal sale events, best sellers, new arrivals and brand coupons. That lets you buy a specific watch instead of leaving every choice to the curators. The main risk is fit. A curated watch is chosen for you, and it may come from a brand you do not know or a style you would not pick. If you have firm tastes, buying from the store may suit you better than a recurring box. Read the cancellation terms before signing up.