Abiby

What's in the box: Around five skincare, makeup and haircare products each month, partly chosen by you from that month's selection.

Abiby is an Italian beauty subscription that sends a monthly box of skincare, makeup and haircare products, with a clear focus on discovering newer brands. You start by filling in a beauty questionnaire so the box can be tailored to your needs. Each month you can also customize the box by choosing from the products on offer, which gives you more control than a pure surprise box. Pricing depends on how long you commit. The flexible plan charges €18.90 for the first box and €24.90 for each one after, and you can cancel anytime. The 3-month and 6-month plans lower the first box to €12.90 and €10.90, drop later boxes to €19.90, and add bonus gifts. Shipping is free on every plan. Subscribers also get 20% off the Abiby online shop, which runs regular sales. Abiby says a box holds 5 products worth over €190, but beauty box values are usually based on list prices you would rarely pay, so judge it on whether you will actually use what arrives. The shop mixes smaller labels with better known names such as KMS. The site does not clearly state typical product sizes. Overall it is a sensible choice for shoppers in Italy who enjoy trying new products.