Adore Me

Closed.Victoria's Secret bought Adore Me in January 2023, and the VIP Membership subscription ended for US customers on February 28, 2026, when it became a loyalty program.

What's in the box: When the membership ran, each cycle let members pick one or more Adore Me pieces, usually a bra and panty set, a lingerie item or sleepwear, or skip the month.

Adore Me's VIP Membership subscription is no longer operating. It ended for US customers on February 28, 2026, and was replaced by a loyalty program. When it ran, the membership gave members a regular chance to choose bras, panties, lingerie sets or sleepwear from the brand's own designs at member pricing. Members could also skip a month instead of buying. The catch was that members who did neither could be charged, with that charge usually held as store credit. That rule caught out many shoppers who forgot to log in. Adore Me now runs as an ordinary online lingerie store. It sells bras, lingerie and corsets, panties, sleepwear, swimwear and bridal pieces, plus seasonal collections and a celebrity collaboration line with Kesha. In place of the old subscription there is a free A-List rewards program and a separate paid annual tier called Premier that gives a discount on orders. Neither one is a recurring box. Victoria's Secret & Co. agreed to buy Adore Me in November 2022 and completed the deal in January 2023, so the brand now sits under that company. If you were looking for a lingerie or underwear subscription, this one no longer exists. Adore Me now just sells lingerie the usual way, with no recurring plan to join.