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alicecaroline.com, October 2026

Embroidery and Cross Stitch

Alice's Botanical Embroidery Box (Alice Caroline)

Botanical hand embroidery projects delivered on subscription from a UK designer

3.6★★★★☆out of 5
Status
Operating
Best for
UK stitchers who love floral hand embroidery
Visit alicecaroline.com →

What's in the box: A botanical hand embroidery design with the fabric, threads and instructions needed to stitch it, though exact contents vary and are not fully detailed.

Alice Caroline is a UK based brand known for contemporary hand embroidery kits with a botanical, nature inspired style. The Botanical Embroidery Box brings that approach to a recurring subscription aimed at stitchers in Great Britain. Expect designs centred on flowers, leaves and garden plants, worked in surface embroidery rather than counted cross stitch, which suits people who prefer freer, more painterly stitching. The appeal is a steady supply of fresh projects without having to hunt for patterns and match threads yourself. Kits from this maker are generally pitched so that beginners can follow along, while the finished pieces look polished enough for more experienced stitchers to frame or give as gifts. What is less clear is the detail of the subscription itself. The site does not make pricing, delivery frequency, cancellation terms or shipping outside the UK easy to confirm at a glance, so read the terms carefully at checkout before committing. If you already know you like this style of floral embroidery, a subscription is a convenient way to always have a project on the go. If you are unsure, buying a single kit first is a sensible way to test the instructions and materials before signing up for regular deliveries.

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