Birchbox UK

Closed.Birchbox stopped UK sales and stopped shipping subscription boxes in November 2022; Retention Brands later bought its assets.

What's in the box: When it ran, each monthly box held 5 to 6 beauty and wellness samples or minis, and subscribers chose some of them.

Birchbox UK no longer runs as a normal subscription service. It stopped UK sales and stopped shipping subscription boxes in November 2022, and Retention Brands later bought its assets. The birchbox.co.uk site is still online and still shows sign-up prompts and products for sale, so shoppers should be careful. Do not expect a working subscription from it. While it ran, Birchbox was one of the best-known beauty sampling boxes in the UK. Each month subscribers got 5 to 6 products, and they could pick some of them, so the box was partly chosen by the customer and partly a surprise. The aim was to let people try new beauty, skincare, haircare and wellness products before buying them at full size. Alongside the boxes, Birchbox sold products on their own. Brands it carried included Eyeko, Oribe, Sand & Sky and Grace & Stella, and it also offered men's grooming items such as a limited edition Birchbox His box. For many people the appeal was finding new favourites without paying full price for products they might not like. If you want something similar today, look for a beauty sampling box that is clearly trading and shipping in the UK now.