Bobbie

What's in the box: Each delivery contains your chosen Bobbie infant formula, sent on a recurring schedule.

Bobbie is not a curated box of surprises. It is a formula subscription. Parents choose an infant formula and have it delivered on a schedule through the company's Stay Stocked program, so they don't run out between store trips. The range is small and clearly labeled. There is an Organic Whole Milk recipe made with milk from grass-fed cows, an Organic Gentle recipe with partially hydrolyzed proteins for babies who deal with fussiness and gas, a non-organic Whole Milk option for families watching their budget, and the original Organic recipe. Bobbie describes its formulas as modeled after breast milk and designed to meet EU standards for key nutrients such as DHA, iron and choline. The company also says its products are made in the US, tested for heavy metals and Clean Label certified. New customers who aren't sure where to start can take an online quiz, and the site advertises a money back guarantee. The service works well if you already know your baby takes formula and you want a reliable supply. It offers no variety, though, and any change in formula is best discussed with a pediatrician. The service is aimed at families in the US.