Lovevery

What's in the box: A box typically contains several age-matched toys and books, plus a Play Guide with ideas for ways to play that grow with your child.

Lovevery sends age-matched Play Kits designed around child development. You choose a starting kit based on your child's age, from newborn through the toddler and preschool years. The website lists kits for Year 1 through Year 4, and the first year is split into two-month stages, starting with The Looker for weeks 0 to 12. Each kit arrives every two to three months with playthings and books. It also includes a Play Guide that explains how to use the items in ways that grow with your child. Subscribers also get week-by-week developmental tips and activity ideas. The company emphasizes safety testing and natural materials, and its toys are widely known for a calm, wood-heavy design. Beyond the subscription, Lovevery sells larger items like a play gym, a play kitchen and reading and math sets. It also runs a pre-loved shop and an app. The main drawback is cost. Lovevery is generally seen as a premium brand, and some parents find that a few items in a kit feel simple for the price or overlap with toys they already own. The steady schedule also means toys can pile up quickly. For families who want a structured, research-led way to choose toys by stage, it is one of the most polished options available.