Care/of

Closed.The website no longer loads. Bayer-owned Care/of shut down and cancelled all subscriptions on June 17, 2024 after losing funding.

What's in the box: When it operated, a box held a month of daily vitamin and supplement packets matched to a customer's quiz answers, with optional add-ons like protein powder.

Care/of is no longer operating. The company shut down on June 17, 2024, cancelled all subscriptions, and its website no longer loads. When it ran, Care/of was a US vitamin and supplement subscription built around personalization. New customers took an online quiz about their health goals, diet and lifestyle. The service then recommended a set of vitamins, minerals, herbal supplements and similar products. These arrived each month as daily packets, and each packet was printed with the customer's name. The brand also sold extras such as protein powders and single serve powder sticks. Bayer bought a majority stake in Care/of in 2020, but the business closed after it lost funding. You cannot sign up, place orders or reach customer support through the brand anymore, so there is no reason to try. If you still have Care/of products at home, check the expiration dates before using them. If you take medication or have health conditions, talk with a doctor or pharmacist before you replace your old routine. If you want something similar, look at other personalized vitamin services and compare how each one makes its recommendations and how easy it is to pause or cancel.