Ditto Endless Eyewear

Closed.Ditto closed its eyewear store and subscription in February 2017; 1-800 Contacts bought the company in 2021.

What's in the box: When it ran, members had one pair of designer sunglasses at a time and could send it back to swap for another style.

Ditto Endless Eyewear no longer operates. Its eyewear store and subscription shut down in February 2017, and you can't join or order through it today. When it was running, Ditto was a US online eyewear seller known for its virtual try-on tool, which used your webcam to show how frames would look on your face before you bought them. Endless Eyewear was its subscription service, built around rotating access to designer sunglasses. Members wore one pair at a time and could send it back for a different style, so the appeal was variety without buying every frame outright. The company later focused on its try-on technology, and 1-800 Contacts bought Ditto in 2021. The ditto.com address now belongs to an unrelated software business that sells database tools for edge devices, so if you go there looking for sunglasses you won't find anything about eyewear. If you liked the idea of trying many frames, look for an eyewear retailer that is still operating and offers home or virtual try-on, and check its current return policy before you order. Treat any old account or membership tied to Endless Eyewear as inactive. Nothing from the original service can be ordered, swapped or returned through the current site.