Eye Catching Coral Subscription Plan

What's in the box: Live coral frags, likely drawn from the company's aquacultured stock, though the site does not say what each shipment contains.

Eye Catching Coral is a live coral wholesaler based in the US. It supplies pet stores, public aquariums, online vendors and educational facilities, and it imports wild coral colonies from Australia, Indonesia, Fiji, Tonga, Vietnam and other regions. The company says its aquaculture facility is the largest of its kind in the country. It grows a wide range of popular corals there along with anemones. The frag subscription plan sits alongside its regular ordering system. The site advertises a live arrival guarantee, WYSIWYG (what you see is what you get) frags and low flat rate shipping, and a real time stock list shows a very large inventory. The site does not explain the subscription in detail. It doesn't say how often shipments arrive, how many frags come in each one, what the plan costs or how to cancel. Because the business is a wholesaler, you may need a trade account to subscribe, and hobbyists should confirm they qualify before counting on it. You can reach the company by toll free phone or email on weekdays during Eastern business hours. If you run a store or a large reef operation and want a steady supply of aquacultured coral from an established source, this plan is worth asking about. Casual hobbyists will probably find it hard to get clear terms.