LILLYDOO

What's in the box: A recurring delivery of LILLYDOO diapers or pants, with optional add-ons like wipes and change mats, plus collectible stickers.

LILLYDOO is a German baby care brand that runs LILLYDOO+, a recurring diaper delivery subscription. The range includes diapers, pants, change mats and wipes, and the brand makes a point of keeping products free from perfumes and aiming them at sensitive skin. Its stated approach is to sell fewer products and do them well, so don't expect a huge catalog. Subscribers get free shipping, easy 60-day returns and 25% off add-on products such as wipes. The company says the subscription costs less than buying single packs, but it doesn't publish exact figures on the homepage. Other perks are early access to limited edition diaper designs and new products, collectible stickers in every box, and occasional gifts or discounts in selected boxes. There is no minimum term and no extra fee, and you can cancel anytime, which matters when babies change sizes quickly. If you're unsure, you can start with a trial pack of diapers and wipes and pay only for shipping, then decide whether to move to the subscription. The site is mainly aimed at Germany, so check delivery options if you live elsewhere. A WhatsApp service channel and an app are available. The main drawbacks are the narrow product focus and how little pricing information appears up front.