Snacks and Candy
Nibblr
Closed General Mills snack subscription that shipped its last boxes in June 2015
- Status
- Closed
- Best for
- Historical reference only, not available to buy
Closed.The website no longer loads. General Mills shut down Nibblr and shipped its last boxes in June 2015.
What's in the box: When it operated, each box held a selection of packaged snacks sent to subscribers in the US.
Nibblr is closed. General Mills shut the service down and shipped its final boxes in June 2015, and the website no longer loads. When it was running, Nibblr was a US snack subscription owned by one of the country's largest packaged food companies. Subscribers got boxes of snacks by mail on a regular schedule, which let them try snacks they might not have picked up at the grocery store. Many snack boxes at the time came from small startups, so having a major food maker behind it made Nibblr stand out. That backing did not keep it alive, though, and the company ended it after a fairly short run. You can't sign up, manage an account, or get a box today. Treat any old links or signup pages you find as dead, and don't enter payment details on any page that claims to be Nibblr. If you want a snack subscription now, look at services that are shipping today and check their terms directly. Nibblr is still interesting as an example of how big food brands tried selling subscriptions straight to customers in the mid 2010s, but you can't buy it anymore.