PRIME MOTO

What's in the box: A rotating mix of motocross products picked by the shop, likely including apparel and rider gear, with different contents each month.

PRIME MOTO is a small online motocross shop, and its main draw is a monthly moto mystery box. You subscribe, and each month you get a rotating selection of the shop's favorite moto products. The site says each delivery is different from the last. It also suggests the box as a gift that can last for several months. Outside the subscription, the store sells its own branded tees and beanies, plus sale items from well-known motocross brands such as FMF, 100% and MSR. It also offers to help riders choose a Lectron fuel system if you message them. New subscribers can use the code TRYOUT for 10% off their first box. The site does not clearly say what the box costs, how many items come in it, what they are worth at retail, or whether you can match the box to your bike, size or riding style. With a mystery format that matters, because you are relying on the shop's taste. Still, the shop carries recognized motocross brands, which is a fair sign the boxes hold real dirt bike gear rather than generic filler. Before you subscribe, check the box page for price, shipping and cancellation terms, or contact the store with questions.