Project Anne (SK Planet)

Closed.SK Planet shut the fashion-rental subscription down completely on May 4, 2018.

What's in the box: When it operated, members received rented clothing and accessories to wear for a period and then return or exchange.

Project Anne is no longer operating. SK Planet shut the fashion rental subscription down completely on May 4, 2018, and you cannot join it today. When it ran, Project Anne was a South Korean service that let members borrow clothing and accessories from a rotating selection of brands for a monthly subscription. Members wore the pieces for a while, then sent them back and swapped them for something new. The idea was to give shoppers variety in their wardrobe without buying every item outright. SK Planet has since moved on to other business. Its website now presents the company as a marketing platform built on data and AI, centered on rewards services such as OK Cashback, Syrup, OLOCK and Gifticon. The site does not mention clothing rental or styling at all. There is no sign up page, no catalog and no way to rent anything through it. If you are in Korea and want something similar, look at fashion rental or styling subscriptions that are still active, and check each one's terms, return rules and availability directly. Today Project Anne matters mainly as an early example of a large Korean tech company trying subscription fashion rental. It is not a service anyone can use.