Prose

What's in the box: Each order contains the custom haircare products you choose, such as shampoo, conditioner, a mask or a scalp serum, formulated from your consultation answers.

Prose makes shampoo, conditioner and other hair products to order after an online consultation that, according to the brand, maps more than 100 factors across your hair, lifestyle and environment. Formulas draw from a pool of over 200 ingredients, and the company says your feedback is used to fine-tune each future order. The haircare range includes shampoo and conditioner (each from $31.45), scalp serum (from $47.60), hair mask (from $41.65), curl cream (from $28.05) and Root Source hair supplements (from $56.10). A custom skincare line is also available. Products are described as cruelty free and free of sulfates, parabens and phthalates, with fragrance-free, silicone-free and vegan options. A Subscribe & Save plan is offered, and new subscribers are currently being offered 60% off a first order, with a free accessory kit only when you subscribe to three or more haircare products. The brand points to clinical trials and patents, but those performance claims come from the company itself. The real draw is personalization you can adjust over time. The tradeoff is cost: these are premium prices for everyday hair products, and the best deals nudge you toward a multi-product subscription. If you have specific hair concerns and enjoy refining a routine, it is worth trying. If drugstore basics already work for you, it may not be.