Similac Rewards Welcome Gift

What's in the box: Expect Similac formula coupons, feeding and nutrition information, and possibly product samples or partner offers, though the exact contents vary and the site does not list them.

Similac's rewards program, called MySimilac Rewards and still tied to the older StrongMoms name in places, is a free sign-up from Abbott, the company that makes Similac formula. It works more like a loyalty club than a subscription box. Members get formula coupons, customized nutrition guidance, and offers from Abbott and its partners. The site does not say exactly what the welcome gift contains, so expect the contents to vary. Similac also says offers may vary and may come with extra terms and restrictions. Some offers may carry shipping and handling fees, and a few can only be claimed by visiting a participating healthcare facility. So it is less of a guaranteed free box than the name suggests. If you already use Similac or plan to, joining costs nothing, and the coupons can help with the ongoing cost of formula. The site also has free resources, including a guide to preparing bottles safely and a Tummy Trouble tool that gives feeding suggestions. The catch is that everything points back to one brand, so it is not a neutral source of feeding advice. Families who breastfeed only may not get much from it. Check with your baby's doctor before you change formulas.