The White Company

What's in the box: A typical calendar holds small items from the brand's own ranges, such as candles, room fragrance, and bath and body products.

The White Company is a British retailer known for white bedding, nightwear, home fragrance and gifts. Its advent calendar has become a familiar part of festive shopping in the UK. It is not a recurring subscription. You buy it once and open a small treat each day in the run up to Christmas. The contents usually come from the brand's own home and bath ranges, so the calendar suits people who already like its calm, minimal style and signature scents. It is a tidy way to try several fragrances without committing to full size versions, and it is designed to look good sitting out on a shelf or sideboard. The main limitation is where it can go. The company's US site says it cannot currently ship orders to the United States and sends shoppers to its UK site for deliveries within the UK. In practice, this calendar is for buyers in Britain. The exact contents change from year to year, so check the current product details before you buy rather than assuming last season's lineup. Shoppers who want variety across many brands may find a single house selection narrow, but fans of the label will likely find it a pleasant seasonal indulgence.