Wild Willies

What's in the box: The site does not describe a set recurring box, but its range covers beard oils, grooming kits, brushes, a heated straightening brush and beard growth gummies.

Wild Willies is a US men's grooming brand focused on beard care. It also sells skin and body products and has a small "guy stuff" section. The range covers the basics most bearded shoppers want: beard oil, multi product kits, a stiff brush made for thicker beards, a heated straightening brush, and berry flavored beard growth gummies sold as a supplement. The brand says it keeps things simple, with no elaborate routines and no all in one products, and it puts a lot of weight on scent. A short quiz helps first timers choose where to start. A store finder suggests the products are also sold in physical shops, so you can try one item before you commit. If you want a subscription box, the main thing to know is that the site's front page does not describe a recurring box, a delivery schedule, or how a subscription would work. You may end up buying single products or kits as one off orders. Be skeptical of the growth gummies too. There is little independent evidence that supplements sold for beard growth work, and results vary a lot. Overall, this is a sensible, approachable way to build a basic beard routine. It is less appealing if you want a curated surprise every month.